Allison Markwood

Super Copy. Super Results.

As a teacher, my superpower was guiding students to be the heroes of their own stories. As a copywriter, I craft empowering messages that inspire action and make your profits soar.

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Work

• FitDesk Lead Generator

• Missions Extravganza Inviter Card

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FitDesk Lead Generator

CLIENT: FitDesk manufactures and sells fitness equipment that integrates into office and school settings. Their most popular products are Bike Desks and Under Desk Cycles and Ellipticals.CHALLENGE: FitDesk recognized the benefits to students and teachers of having FitDesk products in classrooms, but knew funding for these products would be difficult to get in public school systems. They wanted to go straight to the most passionate stakeholders in education, the teachers, to empower them with the knowledge and resources to request and fund FitDesks for their classrooms.SOLUTION: I started with the pain points teachers experience on a daily basis: disengaged kids, challenging classroom management, and few resources to help solve these problems. To address each challenge, I streamlined information on how exercise benefits kids’ behavior and academic performance, suggested entities teachers could contact for help in funding for these products, and offered tips and tricks for grant writing and asking for funding. This gave teachers tools to use so that FitDesk products could become a reality in their classrooms.The relationship between FitDesk and the branding company I was working for dissolved before this Lead Generator was sent to a designer, but it demonstrates a piece that includes valuable content and copy working together.

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Missions Extravaganza Inviter Card

CLIENT: Woman’s Missionary Union of North Carolina (WMU NC) is a religious nonprofit that focuses on Leadership Development, Missions Education, and Compassion Ministries. Each year they host a statewide conference that highlights the organization while acting as a retreat and leadership training.CHALLENGE: WMU NC is an aging organization that was looking for more involvement from younger generations. In 2020, they had planned to partner with another church event for young women called THRIVE. The conference needed updated branding to appeal to a new audience, and easy marketing material the women could use to invite young women from their churches.SOLUTION: The official title for the conference was “2020 Missions Extravaganza and Annual Meeting” with a theme of “Steadfast Pursuit.” I created an inviter card, simplifying the language to focus only on the theme. I connected the two separate events together by integrating THRIVE into the benefits. Though the 2020 conference was ultimately canceled due to the COVID pandemic, the inviter cards were a huge success in helping women established in WMU inform younger women about the organization and what it has to offer them.

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About Me

You’ve heard it said a million times that “with great power comes great responsibility.”Well, soon after I started my career as a teacher, I discovered I had a superpower: convincing kids to be the heroes of their own stories and inspiring them to take action. Talk about responsibility!As life and circumstances have changed, I’ve discovered that my superpower is useful in nearly every situation. It has come in handy as a non-profit officer, a motivational speaker, and even (especially) as a mom. Ultimately, my goal is to help others recognize their potential and take the next steps toward being super.Your business is super too! As a copywriter, I use my superpower to illuminate how your business helps your clients on their hero journies. I craft messages that empower your audience to take action and make your profits soar!I can’t wait to work with you. Schedule a call today, and let’s get started!

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